A clear scope
We define what the work includes, what is outside its scope and what we need from you.
Who we are
The people your project needs.
Ars Magna brings together professionals in development, architecture, e-commerce and digital operations. We assemble the team around what you need to solve, with clear coordination and direct communication throughout the project.
An experienced team to move your project forward.
We bring together specialists in development, cloud, data and digital operations, with defined responsibilities and one person coordinating the work with you. We assemble the team around the scope; each proposal explains who is involved and what they contribute.
Founder · Technical Director
Carlos Genaro
I’m Carlos Genaro, with a degree in Computer Engineering from UNAM and a master’s degree in Microelectronics Engineering from IPN. My background combines web and mobile development, systems architecture and technical leadership, from design through production. I also have experience in fulfillment and e-commerce and run my own online store.
At Ars Magna, I connect business needs with technical decisions. I work with you to set priorities, assemble the team your project needs and put the solution into practice, whether you are developing an idea, improving operations or getting unfinished work moving again.
Explore my experience on LinkedIn ↗Cloud Architect & Data Engineer
Geraldine Macías
I’m Geraldine Macías. I combine a background in software development and technical leadership with expertise in cloud architecture, data engineering and artificial intelligence. My experience spans web and mobile solutions, migrations and production deployments, with a focus on data modeling and processing. I work with Google Cloud, AWS and Oracle Cloud, and hold Google Cloud certifications as a Professional Cloud Database Engineer and Associate Data Practitioner.
At Ars Magna, I help you plan your move to the cloud, organize and connect your data, and find practical ways to apply AI to your operations. Each solution starts with a specific need: getting the information you need to make decisions, reducing manual work or preparing your systems to grow, with careful attention to reliability and resource use.
Explore my experience on LinkedIn ↗
Visible progress
We review what we are building with you to answer questions and adjust priorities.
Support along the way
We explain decisions and prepare your team to use and maintain the solution.
Selected experience
Experience connecting development, content and operations to address business needs.
Featured project · Website, campaigns and event coverage
Indio: evolving with every campaign
Indio was a central project in my career. I worked on multiple versions of indio.com.mx, promotions, microsites and coverage of music events including Vive Latino, Coachella and Austin City Limits. The work spanned the main website and digital experiences supporting individual campaigns.
At Rancho Digital, I served as project lead, developer and webmaster, with particular responsibility for the backend. I also contributed to iOS applications and web services for mobile apps.
View the 2013 website on Behance ↗Development · Client and project acquisition
MePOS: software development and business growth
At MePOS, my role spanned technical work and business development. Alongside contributing to software projects, I brought in clients and secured new development work.
This experience brings together two sides of my career: building solutions and creating opportunities to bring them to clients. My contribution at MePOS was both technical and commercial.
Web and mobile development · Drupal
Radius: virtual conferences and Tierra Digital
With Radius, we developed Drupal websites for virtual conferences. I also worked on Adama’s Tierra Digital application, adding mobile development to this collaboration.
My work with Radius included conference websites and contributions to Adama’s application. These projects form part of my professional background in collaboration with Radius.
La Sastrería · Third-party collaboration
Mediadores: Angular screens and navigation
For La Sastrería, I developed all navigation screens for the Mediadores system in Angular, as part of a digital mediation project run by Empowerdata. The product supports conflict resolution processes involving mediators and participants.
I contributed as a third party through La Sastrería. My scope covered the system’s screens and navigation; the linked page describes Empowerdata’s product.
Explore Empowerdata’s product ↗Online commerce · Fulfillment
E-commerce: technical experience and my own online store
My background includes professional experience in fulfillment and e-commerce. I also run my own online store, bringing a firsthand perspective on the needs of a business selling online.
At Ars Magna, we apply this perspective to assess integrations between a store and its operations: orders, inventory and shipment tracking. We first understand the existing tools and workflow to decide what to connect or automate.
Carlos Genaro
Other projects from my professional background
Other projects and organizations Carlos Genaro has worked with.
- Meca Inter
- Vidiia LTD
- Creando Boleros — UNAM
- Unidad de Posgrado de Matemáticas — UNAM
- Kidzania
- Heineken México
Experience gained by professionals who collaborate with Ars Magna across different projects and organizations.
Experience you can evaluate.
During scoping, we share relevant projects, the decisions behind the work and how that experience can help address your needs.
Clarity from the start.
- Scope, deliverables and costs agreed before work begins.
- Progress you can review and test during the project.
- Source code, documentation and support through handover.
Contact
What would help your business move forward?
Tell us about your idea, a process that takes too much time or a system that needs help. We can start with one part.
Tell us what you need to solve